South Florida’s Musclebeat Publishing Group Named Inaugural Partner of Jupiter Festival Miami

Musclebeat Publishing Group is bringing its deep roots in South Florida’s music and entertainment community to the upcoming Jupiter Festival in Miami, joining the event as its inaugural sponsor.

The Fort Lauderdale-based independent music publisher, known for their catalog of more than 10,000 original, 100% human-made tracks, will partner with Jupiter Festival as the event brings together artists, creators, industry professionals, and cultural leaders from around the world.

For Musclebeat, the partnership represents another step in the company’s continuously growing presence across the Sunshine State’s entertainment and creative industries, all while reinforcing its longstanding focus on supporting creators and fostering innovation.

Founded in 2005 by brothers Rone George and Calvin “Muscle” Eugene, Musclebeat has developed into a music publishing and production company serving brands, agencies, filmmakers, advertisers, and content creators. The duo’s catalog spans a wide range of genres and is built around legally clean, sample-free compositions designed for commercial use.

Musclebeat has also developed its trademarked Every Second Counts™ (ESC) approach, which treats short-form audio identities as original compositions rather than simple cutdowns of longer tracks. Each piece is intentionally created from its first second through its final note for maximum impact.

“As we continue to take incredible steps forward as a business, we are honored for the chance to serve as the inaugural partner for what will certainly be an incredible celebration,” said Rone George, co-founder of Musclebeat Publishing Group. “This event represents creativity, culture, and community, values that have shaped our brand from day one. We are excited to support South Florida’s local talent, connect with new audiences, and continue building meaningful relationships across the entertainment world.”

The 2026 Jupiter Festival is scheduled for October 6–9 at the Miami Beach Convention Center. Organizers expect more than 3,000 attendees, along with 200 partners, 15 headliners, and 200 speakers representing 90 countries. The festival will focus on music, Florida culture, networking, and community, creating opportunities for attendees to connect across the entertainment and creative industries.

As the festival’s inaugural partner, Musclebeat will take part in on-site activations, audience engagement initiatives, promotional collaborations, and community outreach throughout the event. The company will also highlight opportunities for creators, filmmakers, brands, and other industry professionals to collaborate on future projects. Additionally, Rone will be interviewed by Chris Champion in an exclusive live segment, a king of live podcasting that has conducted interviews at the Super Bowl, the bitcoin conference, Mr. Olympia, and other high-profile events. He is known for his high-energy and charismatic personality that allows individuals to share their stories. 

Beyond music production and publishing, the company provides services including mixing and mastering, custom scoring, sync licensing, jingles, audio branding, podcast production, and music supervision. Its catalog of more than 10,000 original tracks is available to clients across television, film, streaming, advertising, gaming, and digital media.